We cherry-pick the best beauty and personal care products from around the world and are passionate about making them available here in Indonesia. We distribute our brands to >750 doors nationwide via our partner modern retailers, traditional retailers, resellers, and e-commerce.

We are currently the exclusive distributor of beautyblender® & the MakeUp Eraser. However we have not focused our our in-house brand, Gentle Hour which we launched in August 2020 to fill the gap in the market for high quality local brand. Gentle Hour has to date launched 5 SKUs and will be adding more in the next few months.