The accompanying App it developed could provide information regarding the sole’s evolution, its direct impact on performance and when a runner will need to change their footwear with further measurements.

That value proposition opens a wide range of commercial opportunities for consumers and footwear brands to know in advance regarding footwear replacement needs and tailor-made commercial needs from the consumer side.
In addition, Movmenta’s sensors allow customers and brands to track the footwear in the recycling process, which is a strategic concern for the industry (The global production of footwear is c.22 billion pairs of shoes, while more than 95% of them are dumped in the fields).
Movmenta intends to change that figure by aiming to achieve 100% of the footwear with its technology to be recycled.