Movmenta addresses a few problems in one solution, which uses advanced sensors to measure sole absorption and informs runners of their footwear usage.
The accompanying App it developed could provide information regarding the sole’s evolution, its direct impact on performance and when a runner will need to change their footwear with further measurements.
That value proposition opens a wide range of commercial opportunities for consumers and footwear brands to know in advance regarding footwear replacement needs and tailor-made commercial needs from the consumer side.
In addition, Movmenta’s sensors allow customers and brands to track the footwear in the recycling process, which is a strategic concern for the industry (The global production of footwear is c.22 billion pairs of shoes, while more than 95% of them are dumped in the fields).
Movmenta intends to change that figure by aiming to achieve 100% of the footwear with its technology to be recycled.
Company Details
Sector
IoT, Data, Sport-Tech
Location
London
Founded
Q2 2022
Employees
1-5
Incubator
LBS