While the new economy relies more heavily on logistics, the model doesn’t work in rural areas. Delivery vans require volume and population density to work effectively. For instance, 1 million people in Scotland experience delivery surcharges – that accounted for £45M last year – or can’t access delivery at all: it’s 1/5 of the population!

IONA is a new kind of local logistics provider that mainly benefits rural areas. We are swapping inefficient delivery vans for highly efficient autonomous drones, levelling up the playing field between local players while cutting costs and CO2 emissions for everybody.