It’s a collaborative hub for Marketing & Product teams to plan, execute, and measure the GTM side of launching. Launches are a mess at every company, because they’re mostly still solved through spreadsheets and humans. Ignition gives teams mostly-automated workflows built around best practices for every launch planning action from pricing research to internal comms, and a single source of truth for every critical piece of GTM information.

Ignition has raised venture funding from top-tier Silicon Valley investors and angels such as Bling Capital, Jack & Max Altman, Hiten Shah, Facebook alumni syndicate, Uber alumni syndicate, and executives from Opendoor, Uber, and Airbnb.